BRANDS ARE WASTING TIME AND MONEY ON FACEBOOK AND TWITTER, REPORT SAYS
"STOP MAKING FACEBOOK THE CENTER OF YOUR RELATIONSHIP MARKETING EFFORTS," SAYS NATE ELLIOTT, VP AND PRINCIPAL ANALYST AT FORRESTER.
WRONG!
Headlines like this from Fast Company have it all wrong. Being on social media is right for companies but they need to know how to do it the right way. The right way is not having a social media presence that's all about you. It's finding your audience and interacting with them in meaningful ways. It means giving companies the opportunity to put a face behind a brand. It also means providing a useful service for clients and finding the right partners.
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