Sunday, January 3, 2016

How to Use Social Media to Change Perceptions - #VibeEdu @VibeIsrael Lessons

This is just one in a series of ongoing posts on the educational innovations in Israel. You can see additional coverage here.

If you're reading this blog you are likely involved with a school, district, museum or some other educational institution that is engaged in innovative practices. But do others know of the great work happening there? Is there a misconception about your school or district? Perhaps the community or even the world is not aware that in your district every student has a digital portfolio that can lead to academic and career success. Maybe your school has a Makerspace and 3D printing, but few know of the magic happening behind closed doors. Maybe the neighborhood is perceived as rough, but the the truth is that there is a strong, cohesive environment where the community comes together to ensure children are safe and watched after. What might you do to change or even drive awareness?

Typical practices might be to advertise in the local paper or on the local radio station. Maybe pass flyers out around the community.  Perhaps distribute a press release or maybe even buy a spot on a local television program. While those practices may have been the most effective in the past, today, there is a shift. When millennials want information, they don’t go to mainstream media, they look to UGC or “user generated content.” This means they don’t want to hear from the media. They want to hear what friends and peers have to say via updates and photos in places like Instagram, Facebook, Twitter, or blogs. And they spend a lot of time engaging with UGC from social media, in fact more time with any other media type. About five and half hours a day are spent with UGC and they trust and remember what they read from their peers more than any other source.

Check out the stats:
Source: Smart Blogs
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